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A slightly different episode as it consists of a coaching call between Alan Donegan from the PopUp Business school and Tallis, who wishes to grow her business and make it profitable.
In this episode we cover:
- First episode the year: Coaching call
- Call between Alan Donegan and Tallis on her new business idea
- Alan will walk her through ideas to grow her business
- Tallis’ business: dance classes for people with Parkinson’s disease
- Reasons why dance classes work
- Defining who are the customers
- Defining who would fund the business
- Planning out Tallis’ business model
- Alan’s advice to find funding using examples
- How to use reports as a pitch for funding
- Alan’s tips: finding social value, building an email list, scaling the system
- How to show that the business idea works
- The importance in adding value to people who fund the business
- Where to start with PR
- The branding process
- The importance of having a website
- How ChooseFI will check in every so often
- Why and how Talis will start the business frugally
- The importance of being very clear who your customer is and how you can help them
- How FI helps us become entrepreneurs
Alan’s key questions:
- Who’s the customer?
- Who’s going to fund your business?
- What proof do you have that your business works?
- What makes your business different to other similar ones?
- Don’t sell workshops to people without money
- Sell to people who have the same desire to fix the problem as you
- How can you give back to the institution/company funding you?
- Use a report/survey as data to support your business
- What social good does your business achieve?
- How could you measure whether the idea works?
- Build credibility by involving other people’s stories
- Build a list of contacts of your possible customers
- How will you brand your business?
- How can you minimize the cost?
- Are you clear on who your customer is and how you’re helping them?