Somewhere ages and ages hence:

Two roads diverged in a wood, and I-

I took the one less traveled by,

And that has made all the difference.

-Robert Frost

Life is beautiful and complicated but it is the sum of a million choices. This series of choices builds a tapestry. Hopefully you look back with satisfaction at the choices you made to this point

Most of us spend our time on earth thinking that we know the rules. We stumble through life making the same choices as our peers and our parents. We stay inside the lines and we make safe choices. Predictable choices like a 9-5 job, a 30 year fixed mortgage and a 4% savings rate in our 401K

What if you woke up one day and realized that these normal choices were horrible and there was a better way?

At ChooseFI we want to focus on a tiny but significant segment of those choices. We focus on the choices that affect our financial future and specifically our journey to Financial Independence.

We’re searching for the secret hacks to life that can catapult us to a happier, more effective and financially secure life. But most importantly, we’re pursuing Financial Independence for the FREEDOM it will give us individually, and the power we can wield together as a community.  We want you to join our tribe as we all experiment our way to financial independence.  There are plenty of sites that talk about FI in the abstract, but we’re going to take action and get there together as a group.

We want to be that community and we want and need your help every step of the way

Are You Stuck on the Hamster Wheel of Life?

You need your car to go to work, and you have to work to pay for your student loans, car payment and mortgage. This is the hamster wheel of life and you are stuck on it my friend.

The good news is you are not alone. This is normal. The bad news is that normal sucks. It really sucks.

Normal comes with debt, lots of debt and too many recurring expenses that drive the cost of your life through the roof, stealing your future from you: Mortgage, car payment, cell/cable, student loan debt, credit card debt, a massive grocery bill. Normal is broke or worse, in debt up to your eyeballs. Normal is a 40 year cycle of paycheck to paycheck, trading time for money on the hamster wheel of life.  

If you’re like most Americans you’re going to wake up 40 years from now and be just as broke as you are today.

What If You Could Choose a Different Path?

It is never too late (or too early) to take control of your life and pursue true freedom. It doesn’t matter if you’re 18 or 80, your journey to financial independence starts today! Take the first step and join our ChooseFI Community as we go down this path together.

Life Hacks

Do you remember the last time you learned something new that transformed your life in a small but meaningful way? We all have shortcuts that we learn over time that make our lives easier or more profitable in some way.

What if you could stack the power of these small life hacks into a transformative process to streamline and optimize your life?

That’s what ChooseFI is dedicated to. We research and collect life hacks to optimize our world and help you get the maximum results for the least amount of effort. We want to help you streamline your life and move you from where you are to where you want to be.

Financial independence does not have to be a pipe dream and you’ll be surprised at how easy it is to implement these strategies in your own life.

Simplicity is Key

We believe that simplicity is essential in life.  ChooseFI is not a site to learn about complex investment strategies, hedge funds, derivatives or any nonsense of that type.

We focus on skills and tactics that anyone can learn.

Here at ChooseFI we have an obsession with Pareto’s Principle – better known as the 80/20 rule – which says that 20% of the inputs are responsible for 80% of the results.

In other words, there a few essential things in every aspect of life that will produce amazing results and the other 80% is probably a waste of time.

We go to the edge and back in our experiments until we find that 80/20 sweet spot and then we share what we found with you, our community members.  Then we rinse and repeat with another aspect of life.


We think these broad categories through on every aspect of a financially independent life and we intend to dive into all of them:

The content grows as we grow. ChooseFI is a crowdsourced repository for the all the amazing financial life hacks that have been figured out. Essentially it is becoming an online destination by the FIRE community and for the FIRE community. We are excited to share it with you.