What do you think when I say the words, “Niche marketing” to you? Every entrepreneur fights the idea of niche marketing and finding a clearly defined market. There is a fear there of missing out on sales, and you may find yourself saying, “What do you mean I need to niche? Can’t I just sell to ANYONE?” In this episode KC and Alan work with Jeremy who is launching a new business to uncover his target market and get direction on his marketing.
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