Why do some businesses succeed and some fail spectacularly? What makes the difference? Simon, Alan and Katie Coombes share the PopUp Principles that were developed over the 12 year journey of starting our own businesses and helping 10,000+ people start other businesses. These are the guiding principles that we believe will help you make a success of your next venture. In part 1 of this 2 part series, we discuss the first 6 PopUp Principles to learn and follow.