Why Does The Stock
Market Go Up?

Why Does The Stock Market Go Up?: Everything You Should Have Been Taught About Investing In School, But Weren’t breaks down the most common questions everyday people have about the stock market and investing in easy-to-understand terms. So many of us hear headlines like “The Dow was down 300 points today” and we think, “oh, that must be bad.” But what does that even mean and what impact does it have on your life? This book will make investing and the stock market clear in plain English.

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When you pre-order your copy before April 4, 2022 you will get an invitation to an exclusive online Q&A with the author, Brian Feroldi, and Jonathan and Brad from the ChooseFI Podcast. Email your proof of purchase to [email protected] so we can send you the invitation.

About The Author

Brian Feroldi is an educator, financial coach, podcaster, speaker, writer, and now an author — which is ironic because he is terrible at spelling and grammar. Weep for his editors.

Brian’s mission is “to spread financial wellness.” He does so by writing articles for The Motley Fool, appearing on podcasts and live streams, and through a newsletter called Long Term Mindset. He loves to connect with other investors online, especially on Fool.com and Twitter.

Brian has called Rhode Island home for most of his life and has been happily married for more than 15 years. He has three children who bring him tremendous joy and keep him on his toes

Brian’s favorite things to do are hang out with friends and family, watch his kids play sports, play games, listen to podcasts, dominate at trivia, chat around campfires, and volunteer in his community

Why did you write this book?

As an avid investor, nothing makes me more frustrated than when I see ads for financial services that make it sound like this is all “unknowable” or “complicated.” Really, the stock market isn’t all that complicated, but for generations that has been the message to everyone. And, none of this is really taught in school.

Brian has written a book you can hand to anyone and know that they’ll become smarter, happier, and richer for it. Required reading for those seeking lifelong profit from lifelong investment.

You can’t make great decisions without great information. This is especially true of decisions about something as complex as the stock market. Brian Feroldi delivers a breezy read that deftly unpacks the market. Every page is packed with the information you need to understand how to take advantage of the greatest wealth creation machine of all-time.

If you want to understand investing in stocks and the stock market, Brian Feroldi clearly explains both in his brilliant new book. And you should want to. The stock market is the single most powerful wealth-building tool yet invented. But if you don’t understand it, it will leave you bleeding by the side of the road.

This is perhaps the most clear, easy-to-read explanation of stocks and the stock market that I've come across. If you find stock market jargon confusing or if you worry that stock investing is too technical, start demystifying the process by reading this book. Brian Feroldi uses the example of a hypothetical coffee company to explain, in easy-to-grasp terms, the fundamentals of company valuations, stocks, returns and the overall market. His book is filled with simple, clear explanations that any stock investor should learn. It's simple without being simplistic, and it educates and entertains without any fluff.

Brian Feroldi has a silver tongue and a heart of gold. He has the gift to be able to speak to us all, at whatever age, about investing. Investing in its truest sense. I hope a lot of people read this book.

A simple, no-nonsense, and practical guide to understanding the greatest wealth creation machine of all time.

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Hear Brian on the Choose FI podcast!

ChooseFI Podcasts

Watch the Business Not the Stock with Brian Feroldi | EP 328

In this episode, Brad and Jonathan discuss investment strategies with Brian Feroldi, a seasoned veteran of the stock market and author for The Motley Fool.

ChooseFI Podcasts

Is My Company’s Stock Overpriced | P/E Ratio Explained | EP 314

Kristi, from the Households of FI series with Brian Feroldi The Households of FI series continues! In this episode, we touch base with Kristi, the

ChooseFI Podcasts

GameStop: Squeezed to the Max | Brian Feroldi | EP 293

Wondering what happened with GameStop and confused about what a short squeeze is? The complexity of this kind of trading is far from the simple

ChooseFI Podcasts

Stock Fundamentals With Brian Feroldi | Ep 200

Brian Feroldi stops by to discuss the basics of buying stocks and how the stock market works.

ChooseFI Podcasts

075 | The Unfair Advantages Of The Individual Investor | Brian Feroldi

Brian Feroldi talks through the advantages and disadvantages of individual investing, the realistic expectations for performance, and his strategies for beating Wall Street. How did

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