Online Business Tools for Solopreneurs

10 Online Business Tools For Solopreneurs

Working for yourself, whether in your post-retirement life or simply as a side hustle to help fast-track your FI progress means that you likely will be wearing a lot of different hats to run your business. As a solopreneur, you’ll be in charge of everything, from bookkeeping and marketing to answering client emails and business development.

Luckily though, we live in an era that’s made it easier than ever to wing it when you run your own business with a plethora of free online business tools. So, whether you’re finally opening up that dog rescue you’ve been dreaming about or started your own FIRE blog, you can run your shop from soup to nuts pretty cheaply!

Accounting Tools


FreshBooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. is a cloud-based accounting and invoicing software specifically designed for what’s perfect for the solopreneur. Starting at $15 a month, the product helps you keep track of projects, invoices, clients, contractors, payments, and the overall finances of the business. If you’re billing hourly for services, like being a virtual assistant or coding websites, you can also use the FreshBooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. for timekeeping.

Beyond tracking, you can create professional-looking invoices with customized templates, as well as draft estimates and proposals. For project management, if you have a larger team or need to be collaborative with clients, Freshbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. also syncs with Basecamp, Asana, G Suite, and WordPress.

Check out our full review of Freshbooks here.

Cost: $15-$50 a month.


Quickbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. is the most well-known version of accounting software, and also entails a slightly different pricing model than Freshbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. . For those of you who want a more robust ability to track the granular side of your cash flow, Quickbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. might be able to afford you some advantages.

In Quickbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. , in addition to creating invoices and tracking your expenses, you can also monitor balances of your business credit cards, add or manage other lines of credit, and track sales tax payable.

One of the biggest distinctions we’ve found between Freshbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. and Quickbooks Full Disclosure: We earn a commission if you click this link at no additional cost to you. is this–Freshbooks is touted as being better for service providers regardless of team size, and Quickbooks offers more complexity that’s well suited for anyone selling physical goods or needs to track a variety of expenses and tax rates closely.

Cost: $20-$60 a month. Free 30-day trial.


A third option for accounting and tracking is Harvest. With Harvest, you can track your financials and send out invoices. You can integrate with Paypal, Square, or Stripe to collect your earnings. It also syncs with Asana and Basecamp so that you can easily track your time, delegate tasks to other contractors or team members, and import that data automatically to bill your clients.

You can get paid via Paypal for only $.50, which could save a freelancer hundreds of dollars.

Price: Free! (Limited version.) Then, $12 a month per person.


Chances are if you’ve shopped at a Farmer’s Market, local coffee shop, or even stopped into the dog groomer, you’ve seen a small business owner whip out a phone or iPad to take your credit card as payment through a little card reader attached to their device.

Square Full Disclosure: We earn a commission if you click this link at no additional cost to you. gives you the ability to take secure payments via credit card anywhere you are with no fees to get started. You will be sent the card reader for no charge. And then for any transactions, Square takes a percentage from each transaction you process. Square also integrates with Quickbooks and Freshbooks for easy syncing from each sale.

Cost: 2.75% processing fee per transaction

Related: Chase Ink Business Cards: Don't Leave $2,250 On The Table

Project Management Tools


With a very user-friendly interface, Asana helps you manage your business (and life!) with various visualizations of what needs to get done. Most notably used for its customizable to-do lists that solopreneurs use for both work and home life, you can assign tasks to team members or even family members to manage your life cohesively.

Asana allows you to set up recurring tasks, and “check one off” to-do lists. You can also use it as a project lead to assign tasks to members of your team.

Each task includes the ability to write out detailed notes/instructions, attach files, and make work plans easy to follow with calendar and list visualizations. It also includes an easy search feature. The free version offers plenty to work with for the solopreneur, and is an excellent tool!

Cost: Free! Asana Premium runs around $9.99-11.99 per month


How much time do you waste going back and forth to schedule a call or meeting with someone? Including the scheduling to set up an interview or touch base about a project? Calendly is a nifty tool that clients or team members can use to schedule time with you without the friction.

Of course, you will need to keep your calendar up to date. But the service will sync and identify times you can take calls within your established parameters. Simply send the link along, and the other party can book appointments Best of all, they will receive confirmation of the scheduled appointment. As well as follow up reminder emails, without any work on your behalf.

Automation, whenever possible is key, and Calendly can save you some serious time!

Cost: Free! Premium and Pro plans are priced at $8-12 per month.

Marketing Tools


While social media marketing gets all the attention, no solopreneur should underestimate the power of a well-done email list with a thoughtful campaign. To stay in touch with blog readers or potential clients, Convertkit Full Disclosure: We earn a commission if you click this link at no additional cost to you. allows you to set up lead funnels with an automated drip campaign that fits your business needs.

You can also easily set up segmented mail lists. Tagging ensures the right people receive the right content. It also allows different messages to be delivered to different people at different times. Any time you can set up an automated process as a solopreneur, you should!

Cost: $29 a month for up to 1,000 subscribers. Then upwards of $49, $79+ for larger customer lists.

Related: Yelp For Business Owners Review: Great Return On Investment (A Case Study)


Every business needs a website. It's the perfect place to send prospective customers so they can learn more about what you do. You'll also need a website if you are going to promote yourself online in any way.

To have a website, you need a host. A host stores your website files so they can be accessed by internet users. SiteGround Full Disclosure: We earn a commission if you click this link at no additional cost to you. is a great choice for this as they have user friendly tools and prices that start at $3.95 a month.

Cost: $3.95 – $34.95 per month

Check out our full review of SiteGround here.


Social media marketing can be completely overwhelming if you’re reactive instead of being proactive. Luckily, Hootsuite is a free tool (at the introductory level) that allows you manage multiple networks/platforms and profiles, auto-schedule posts, batch upload posts months in advance, and monitor your entire social media ecosystem in one place.

HootSuite is also one of the very few tools that can integrate with Instagram. If it's just you handling your social media, then building out a content calendar in advance is key to building your business with sanity intact!

Cost: Free! Then up to $29 a month for up to 10 social profiles/1 user.


You do not need to be a professional designer to create Instagram posts and Pinterest pins. Even the most clumsy of us can create images using Canva to drop into blog posts, marketing emails, or create custom buttons for our websites.

When you first start out, you’ll likely need to do basic editing. Edits such as resize images, add basic text or crop images for your various social channels. Canva has a relatively easy user interface so you can create custom images and marketing materials. It also allows you to store files in the cloud until you need to download.

Cost: Free! Then up to $9.95-12.95 a month for full versions.

Hopefully, by using some of these tools, you will be able to ease some of the hat juggling of being a solopreneur. What are some of the best tools you've discovered? Share in the comments!

Related Articles

Online Business Tools for Solopreneurs

Your Financial Resilience Toolkit

Affiliate Disclaimer

ChooseFI seeks to uncover helpful services that help you be financially resilient. However, we may receive compensation, at no cost to you, from the issuers of some products mentioned in this article, including from CardRatings for our coverage of credit card products. Opinions are the author’s alone, and this content has not been provided by, reviewed, approved or endorsed by any of these entities. See our disclosures for more info.

Save on Existing Loans

Save On Living Expenses

Save & Invest

Financial Emergency Prep

2 thoughts on “10 Online Business Tools For Solopreneurs”

  1. Great article! I’ll second how awesome Asana is. The free version is incredibly robust and a great way to keep a team of up to 15 people in track.

    One other option to consider for accounting software if your business is simple enough is YNAB. With a couple easy tweaks you can track and categorize your income and expenses. Set your categories up right and the reports make tax time a breeze.

    YNAB is cheaper than any of the options you listed, and if you already use it for personal expenses then it’s actually no extra cost to set up a second “budget” for your business.

    We use YNAB to run our small real estate investing business. We have 3 multifamily properties and we can easily track rents, expenses, and can output cashflow, noi etc.

    If your business doesn’t have a bunch of inventory to track it’s a great option!

    Thanks for all you guys do! The FIRE is spreading!

  2. Great suggestions here. I plan to check a few of these out. I personally use Quickbooks (Desktop) and Canva and love those both.
    Some other ones I would recommend:

    For simple accounting software: Wave ( It’s free and pretty easy. You can send invoices by email, accept payments, and categorize transactions, and do a budget. It has all your accounting basics like P&L and balance sheets, and did I mention it is free! You can send professional invoices with your logo, and clients can pay direct through the invoice (ACH or credit card). Plus their fees for payment processing tend to be lower than other options I have seen.

    For emails: Boomerang for GMail. They have a free version, or paid options. It is for people who adopt zero inbox. I LOVE THIS!!!! It allows you to “mute” inbox emails and schedule them to come back to your inbox at a scheduled time. This is great if you are waiting to here back from someone but don’t want the email lingering in your inbox or some folder. It pops back into your inbox at your scheduled time. It also allows you to schedule emails out in advance, say if you need to follow up with someone in the future. I can not say enough good things about it.

    For marketing: I also love Ripl. They have desktop or an app. Ripl allows you to make picture videos and is a great entry level option for those who are looking to do videos for social media. The free version is sufficient, you just have an extra step by downloading the video and then uploading it to social media. Or you can do the paid version which allows you to schedule them out through Ripl. This option will also capture your analytics as well through Ripl.

    Thanks for putting this article together. I really appreciate it, and can’t wait to try some of these out!

Leave a Comment