Catch up with Alan and Tallis as they zero in on the key elements of a successful pitch, and the importance of uncomfortable silence, as well as a home improvement update from Jonathan and a review of Monday’s episode with author M.K. Williams.
What you’ll hear in today’s show:
- Jonathan reports a wallpaper challenge/ DIY fail in his kitchen.
- Recommendation: use drywall mud to fix blemishes in drywall after removing wallpaper.
- What home-improvement projects are worth hiring out?
- MK, from Monday’s episode, noticed that through persistence she has not only produced more content and that with each release, her previous work sells even better.
- Check out Episode 59 about persistence.
- How to build your personal brand and get started building your side hustle and/or passion?
- Sidehustle Coaching episodes so far:
- Update since the previous episode:
- Chris, from the fundraising department at Northwestern Hospital, is interested in hearing Tallis’ pitch.
- If you can’t sell your business, you don’t get any customers, and therefore you don’t get any money.
- “Sales” is the process of finding someone with a problem you can solve and explaining that you can fix that problem.
- Why did Alan struggle to sell his own business at the start?
- What is the problem that Tallis’ business is solving?
- How has Tallis clarified her business’ goal?
- The triad: include three points when you make your pitch.
- How do people accidentally overwhelm listeners during their pitch?
- What’s the best way to start a pitch?
- Never end your pitch with Q&A.
- How can you set up a strong close if you have to include Q&A?
- At the close, it’s important to actually ask the potential customer to buy the product.
- “If you don’t ask, you don’t get.”
- What does Tallis want to ask at the close of her pitch to Northwestern?
- How did Alan help a group of students pitch for an advertisement with a really strong open?
- How to deliver a strong pitch on the phone?
- Your moments of impact as a speaker are actually when the audience is thinking.
- How does Alan get someone’s attention at the start of his pitch conversation?
- Creative intro
- Confirm he’s talking to the right person
- Tallis’ product isn’t right for everyone. It’s important to ask questions to determine whether her product meets the need of a potential client.
- How and when does Alan suggest delivering the price?
- What part does the uncomfortable pause play in selling a product?
- Why doesn’t lowering prices always equate to increased sales?
- Tallis sets a measurable goal for number of pitches and sales.
- Want a copy of MK’s book? Leave a review!
DIY to FI